The next Association Meeting will be held by Zoom on Saturday 6 March. Member groups may send two representatives, and platinum members may also attend.
Please register to attend here.
Please find the Agenda for the meeting here.
Please send apologies to firstname.lastname@example.org.
The Honest Truth set to reach 10,000 learners
Since being adopted by FirstCar a little over 12 months ago and despite the driver training industry facing the biggest crisis in its history, the Honest Truth (THT) is gathering pace. Thanks to the support of driving instructors and road safety teams, this innovative campaign is set to reach 10,000 learners over the year, by seamlessly incorporating their signature 10 Truths into regular driving lessons.
The Honest Truth’s aim is simple – to help driving instructors deliver key road safety messages within regular driving lessons. James Evans, Founder of FirstCar, says “ADIs spent a great deal of time with learners and whilst their primary role is to teach the skills needed to pass the driving test, they are uniquely positioned to influence the attitudes and behaviours of new drivers, using high-quality resources and discussion. The Honest Truth provides these resources and a structure for delivery of the 10 Truths, namely:
Driving without insure
Vulnerable road users
Many instructors already deliver some kind of additional road safety education within lessons, and for them, THT is a welcome resource that makes their lives easier.”
While driving instructors can fund their own annual subscription to THT for £100 a year, many face hardship because lockdowns have forced them off the roads and put their businesses on hold. Fortunately, several road safety teams have come forward to provide funding for ADIs – the first of which is Avon & Somerset Police, who’ve funded 30 places with a grant from the Police & Crime Commissioner.
Running alongside the education delivered through ADIs are a set of media assets for each of the 10 Truths, featuring the trademark Honest Truth animal heads. These were all redesigned when FirstCar took over from the charity, with input from road safety expert and behavioural psychologist, Ian Edwards. These are available for organisations and road safety teams to licence and use in their digital, outdoor and print communications.
The Honest Truth aims to recruit, train and equip 250 instructors each year and thanks to the support of the road safety community and self-funding ADIs, are well on their way to reaching their target for 2021. If you are interested in finding out more about The Honest Truth, please register to join our Q&A webinar on Wednesday 10th March at 11.00 – simply email email@example.com to receive joining instructions.
Our Business Support Line is open to anyone who feels they need help, ADIs, PDIs, franchisees and independent instructors.
Matt Stone – 07900225502
Stewart Lochrie – 07791559318